Keiichi Matsuda, a student at the Bartlett School of Architecture, produced this fantastic short video in the final year of his M.Arch. It was, he writes, "part of a larger project about the social and architectural consequences of new media and augmented reality."

The latter half of the 20th century saw the built environment merged with media space, and architecture taking on new roles related to branding, image and consumerism. Augmented reality may recontextualise the functions of consumerism and architecture, and change in the way in which we operate within it.

The bewildering groundlessness of surfaces within surfaces is beautifully captured by this video, and its portrayal of drop-down menus and the future hand gestures needed to access them is also pretty great. Augmented-reality drop-down menus are the Gothic ornamentation of tomorrow.

Now how do we use all that home-jamming ad space for something other than Coke and Tesco? What other subscription-content feeds can be plugged into this vertiginous interface?

Take a look—and you can find more thoughts, and another video, on Matsuda's own blog.

(Thanks to Nic Clear for the tip!)