Look To The Stars.org has a feature on the upcoming Douglas Adams Memorial Lecture, to be presented by "Rock star physicist" Professor Brian Cox.

Although Adams died unexpectedly in 2001 at the age of 49, the Memorial Lectures – held every year since 2003 – continue to explore the themes in which he was so interested, and help support both Save the Rhino International and the Environmental Investigation Agency, two charities championed by the “Hitchhiker’s Guide to the Galaxy” author.

Douglas was moved to take action for wildlife conservation during a 1985 visit to Madagascar. His dedication to the cause resulted in the book “Last Chance to See” highlighting the plight of species facing extinction.

The Ninth Douglas Adams Memorial Lecture will take place at The Royal Geographical Society in London on Thursday 10 March 2011, 7.30pm.
Photo Credit: Vincent Connare