Hello, Steve Swasey here. I'm vice president of corporate communications for Netflix. Last week I joined one of our technology partners, LG Electronics, to show off their new BD300 Blu-ray disc player.

Recall Netflix and LG Electronics announced their partnership in January at the Consumer Electronics Show. In July I joined LG at a sneak peek of the BD300 at LG's "Summer Line Tour" in New York, at which we provided some details about the product.

Last week LG formally rolled out the BD300 at the CEDIA show (Custom Electronics Design and Installion Association) in Denver. I spoke at the LG news conference to a standing room only crowd of journalists and bloggers. You've probably read the reviews so I won't repeat details here, except that the BD300 is sleek.

Foot traffic was heavy at the LG booth, with a lot of people interested in seeing this first and only Blu-ray disc player to instantly stream movies from Netflix. Of course LG set up demo units with some pretty impressive wide screen TVs. "Billabong Odyssey" never looked so good.

The BD300 will be available at retail in about three weeks for $399.00.

Good stuff.