Trying to play catchup in the evenings these days, and came across an interesting piece from Scientific American about food addiction.

It's not an addiction, you say? Then just don't stand between me and a pint of Blue Bell Homemade Vanilla when I have a craving going on. And ignore the blissful look on my face when the craving is satisfied.

So, anyway, this scientist who specializes in addictive behaviors has been able to use magnetic resonance imaging to compare responses in dopamine (pleasure-seeking) receptors between compulsive eaters and drug addicts. Bingo. Same image, different "drug."

It doesn't really change anything, except to provide perhaps some reassurance to dieters that, yes, it really is harder than just "saying no."

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