Now here's a scoop for you--Cargill, an "agribusiness," and Coca-Cola have filed 24 patent applications for a new artificial sweetener made from the herb Stevia.
I've read a lot about Stevia over the years but have never tried it--isn't it a little bitter?
I like the idea of this, since theoretically it would involve fewer chemicals in the diet sodas I can't seem to give up.
Anyway, this little article is short on details but does say the product's tentative name is Rebiana. And how, I ask, do they come up with names like that? At least "Splenda" and "Equal" have names that are supposed to conjure up "splendid" and "equal to sugar."
Bad news for us here in the USA: since Stevia is only approved here as a food supplement and not a food additive, the first products are likely to be outside the US. Among the countries recognizing Stevia as a food additive are Japan, Brazil and China. What about you readers out there in Great Britain or France?
However, Cargill is thought to be working on clinical trials of the sweetener and planning to use the results to petition the Food and Drug Adminstration (FDA) for permission to use rebiana as a food additive in the US.
Stevia is a member of the daisy family, and the extract is said to have up to 300 times the sweetness of sugar.
By the way, I'm out of town for a few days. Look for me back and blogging on Wednesday!
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- Denier Form Letter
- Playlist - 30th June 2007
- Introductions
- The Evolving Threat to Our Forests
- Recent Ratings Bug - Fixed
- Eat Like an Egyptian
- The Diet Plate--Revised
- West Coast Road Trip in Pictures!
- Eagles Removed From Endangered List
- A Glowing Bid from Cumbria, UK
- Conservatives Told to Price Carbon Now or Pay Later
- Mobile world
- Home Plate
- Similar Reviewers
- Going on a holiday with his kids...
- Topps, Upper Deck & Michael Eisner Walk Into a Ba...
- Dream Night
- Some Seamour Sheep Stuff
- What a Sicko?
- Message in a Bottle
- 7"
- Email Announcement About Avatars
- Brief Friends Interruption Tonight
- Bob and Ray video: The Komodo Dragon Expert
- Beyond the Dragon: Komodo's natural fascinations
- Regional Bias in Card Distribution?
- Aye-Aye Kintana Videos
- Hiding Movies
- To Act or Not to Act
- On Friendship
- Midsummer Night's Live Blogging
- Hastings Wins Yahoo's Greenest City Contest
- Supplemental Income Needed
- Be a customer!
- The Wacky World of Weight Loss
- I DID IT!
- Playlist - 23rd June 2007
- New Features...
- It's a Wrap
- Choose Our Ends, And We'll Find the Means
- Onion Rings & Carrots
- Emulsion Transfer
- Insert Quality--On Every Card!
- Power in Numbers
- China Becomes the World's #1 Emitter
- Unauthorized Dam Faces Criminal Charges
- That Time of the Month Again
- The Beginning of the Upper Deck Era
- Happiness is Egg Shaped
- Countdown #57 to #54
- No Danger in Implementing a Carbon Tax
- Let Us Entertain You
- Left Behind
- Ironing Bored
- 10 Years to Save Civilization
- Friends Unavailable
- The Poop on Poopy Pants
- Silverback Video
- Baseball Card Article in Crain's NY Business
- Exxon Funds Deniers, But Wants to Save the Planet
- Global Warming Impacts from the Arctic to Darfur
- Gore Calls G8 Summit a "Disgrace"
- Shield-shape #3
- Hong Kong
- house work
- Mountain Gorilla IMAX movie
- Playlist - 16th June 2007
- sneeker junk takes catwalk course in fitness studio
- Yeah, Well, At Least I Don't Have a Square Head
- Thomas Verbogt
- Rachel Carson Vindicated
- Last Comic Standing: Mel Silverback
- Raising the Cereal Bar?
- Jonesing for a Soda?
- Countdown: #61 to #58
- Seeing Yourself How Others See You
- The Old Ball Game
- Kakapo Chicks Video (Auckland Point School)
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- Will Canada's Water Cure the US Drought?
- Fight Deniers. Support DeSmog USA
- Probiotic vs Prebiotic
- Out of the Inbox
- This Way Up
- UK Gets First Zero-Carbon Home
- Couples Using Netflix
- Northern White Rhinos in danger (plus video)
- 11.11.11
- Microwave of Evil
- 2007 Topps Series 2: Another Error
- iPhone == iP0wn
- Today's Release
- Mountain Gorilla shot dead, execution style
- Al Gore to Unveil Model Green Home
- Mark Carwardine Photography Workshop
- Custom List Bug
- Porky for President?
- Card Sharks & Countdown: #65 to #62
- Herman Brood cd cover
- to Wonderful for Words
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